5 Reasons Your Business Needs a Website
No matter what your business is, it is your business to have a website. And we will give you 5 Reason why:
1. Your website is your first impression.
More so than ever before, customers use search engines to make their purchase decisions. Customers search for your business online from home on their computers or on the go from their phones. Having a website it crucial for this reason. That’s a big business opportunity you’ll be missing out on if you don’t’ have a web presence. Even if your business’ website lists little more than your address, phone number and opening hours, maintaining a web presence could give you the edge over your competition.
2. Your customers expect it.
If this were the only reason on the list, it would be enough, wouldn’t it? In fact, 83% of consumers expect local businesses to have a mobile-friendly website. In today’s tech-savvy society, customers may look elsewhere if you don’t have a website.
3. Investing in a professional website by professionals, you will get more bang for your buck.
You position your company to reach thousands of more potential customers for less than you would spend mailing brochures by traditional mail, that get overlooked and thrown out.
4. Your competitors all have company websites.
As we already mentioned, consumers typically start their buying process with online research, as well as recommendations from peers and social network connections from reviews and testimonials. So if you’re not staying competitive with your competition, your giving shoppers a reason to buy or use services from another brand or company.
5. You’ll show up in Google search results.
Considering the 81% of consumers perform online research before making a purchase. That means they go to Google and type in one or more keywords to find what they are looking for. And if you don’t have a website for your business, the chances of showing up on the search engine results page (SERP) are zero, rien, nada. But if you have a site you have a much higher chance of being found and if you optimize it for search engines, you will increase your chances of appearing at the top of Google’s results and gaining more visibility with potential customers.
Long-tail keywords, meta description, and titles are just some of the things you can customize on your site to improve your search engine optimization (SEO).Our team at Sparrow Digital would be happy to help you in any or all of these areas. We design and develop websites and offer a range of web marketing services.