As businesses owners and managers we know that competition is high, there are many businesses just like yours that are trying to get that sale. Today, social media is a valuable marketing tool, it increases exposure and traffic for your business, it creates loyal customers, and generates leads and sales!
There is good reason Facebook is the social media platform of choice for marketers. The average person spends 28 percent of their time online on social networks — or 1.72 hours per day.
If you aren’t already advertising on Facebook, you should definitely start. Here are 6 main reasons why:
1. Your Customers Are On Facebook
Today Facebook has a user base larger than the population of China! With 2.38 billion members worldwide! Facebook is providing businesses with the largest social media advertising opportunity. So yes, your audience is on there somewhere – it’s just a matter of finding them.
2. Facebook Ads Are Cheap
Facebook ads tend to cost a fraction of what other online marketing channels cost. For instance, Sparrow Digital ran a Facebook remarketing campaign for a client’s small business and was able to reach 200 people who visited her site with just $5 per day. Pretty impressive. If you’re strapped for cash, just ensure that you set reasonable daily Facebook budgets so you don’t exceed what you’re able to spend.
3. The Targeting Capabilities of Facebook Are Unbeatable
By using all the various ad types, like video ads, slider images ads, and more, the level of targeting capabilities are incredible. You can literally target decision makers of corporate companies or even first-time home buyers. Whether it be by behaviors, interests, demographics, connections, age ranges, languages, or locations, you can dig pretty deep with these targeting capabilities and layer them upon each other to ensure you’re getting rid of any questionable, out-of-market clickers.
4. Facebook Allows You to Find New Qualified Leads Easily
Once you’ve found an audience that converts like crazy, you can clone them. The feature is called “lookalike audiences” where you can take a custom audience and Facebook will reach NEW people who are similar to that audience and therefore likely to be interested in your business.
Lookalike audiences can also be built with conversion pixels (for instance, the conversion pixels from your paid search ads!), install data from mobile apps, or simply from fans of your Facebook page. You can also further define the size and targeting options to ensure your lookalike audience is an accurate reflection of your target buyers.
5. Facebook Organic Reach Is Non-Existent for Businesses
Sadly this is true, if you have a business page, what you may not realize is that less than 0.5 percent of your fans, on average, will actually see your updates. For years, Facebook has been reducing the visibility of business pages in people’s news feeds, frustrating business owners everywhere.
Now you have to use Facebook ads if you want consumers to discover your business. The good news is you don’t need a huge budget! Typically, $50 will get your message in front of 5,000 to 10,000 people. And you can be extremely picky about who you target.
6. Call Buttons Are Game Changers
As more people search the web via mobile, Facebook mobile users have also increased. There are 1.74 billion mobile active users (Mobile Facebook MAU) for December 2016. So capturing leads from mobile Facebook users is a huge opportunity.
Calls to businesses are way more valuable than clicks on websites. That’s why Facebook’s Call Buttons are game changers. Think about mobile Facebook users. They see an ad, click on the Call Now button, and the lead is captured, increasing your conversion rate!
