How to succeed with Influencer Marketing
December 21 2017
In marketing there is always a new trendy buzz word and “influencer marketing” is a popular one right now. Popular with good reason, when done right, influencer marketing can deliver sales, growth and equity results for brands and generate significant ROI for marketing budgets.
But how exactly does influencer marketing help brands?
Influencers are one of the strongest tactics in your Inbound Marketing. By leveraging the right network of influencers, your business will benefit from their reach and credibility. With their massive following, the obvious benefit is that they help brands reach a bigger audience but there is much more to it. Influencers engage your target audience through authentic storytelling by their true selves. They work with brands and companies that feel organic to who they are what they represent. This authenticity is the key to keeping an audience engaged even when it comes to promotional content. And an engaged audience is much easier for brands to win over and convert to paying customers.
Bloglovin did a survey and found that marketers are investing more time and resources into Influencer marketing. The survey found that 63 percent of marketers increased their budgets for influencer marketing in 2017 and that the trend is likely to continue even in the next coming years!
The effects of influencer marketing on your inbound efforts include:
- targeted audience engagement
- improved word-of-mouth advertising
- increased number of expert opinions gained
- social proof
How to Build an Effective Influencer Marketing Strategy
In most cases, you’ll need to spend money to have immediate success with influencers. But whether you plan on dedicating part of your marketing budget towards an influencer program or just want to try to get things stated organically, you’ll need to follow these steps:
1: Know your Audience
Before you can identify which influencers are best for your marketing goals, it’s essential that you understand your audience. Different influencers have different followers. You need to make the right match.
2: Find the Right Influencers
Once you understand your audience you can begin the search for influencers.
3: Take Action & Engage
Start engaging with the influencers you believe your target audience are following. Follow them, share their content and comment.
4: Measure Your Results
As with all digital marketing, you have complete visibility on the impact of your marketing campaigns. Track the results in your own social media profiles and on your website traffic with Google Analytics. Based on the relative performance of different post and influencers you can fine-tune your approach to maximize the benefits of your social media influencer campaigns.
If you want to include Influencer Marketing into your Digital Marketing Mix and don’t know how, or don’t have the time, we love to take care of it for you, contact us anytime!