Investing time to understand where your web marketing plan is now and where you want it to go in 2020 will give you a positive start to hit the ground running for the first quarter.
Review your high level objectives:
- Budget
It’s essential to identify what you are planing to invest in your marketing for the coming year. Your budget will help to define what projects you can take on. - Content
Images, video and text are all important components of web marketing campaigns. Consider what you can do to develop content. - Social Media
How have you managed social media in the past? Are there areas for improvement? Social Media platforms continue to grow in their effectiveness for marketing your business. - Industry Trends
Take a step back and look at your industry. Have things changed in the past year? Are there ways to incorporate the changing landscape into your web marketing plans? - Your Competitors
Have your competitors changed this year? What opportunities can you find? - Share your Web Marketing plan
Once you have your plan, share it! Make sure you have the buy-in of all the key decision makers at your business. - Get the support you need
Will you be carrying out all your marketing plans in-house? Maybe this is the year that you get additional support. Consider the pros and cons of working with a web marketing digital agency.
