Blog
Business Owners & Web Marketing During Covid-19
As a small business owner you’re probably concerned about your business and also have more time on your hands than usual.
With more people at home and online your website and web presence is now more than ever a key tool to communicate with you customers and clients. With all this in mind, we’ve created a list of things you could do now to improve your web presence.
21 March 2020
Get Your Marketing Strategy Set for 2020
Investing time to understand where your web marketing plan is now and where you want it to go in 2020 will give you a positive start to hit the ground running for the first quarter.
13 January 2020
Client Announcment: CRECCAL Investments
We are proud to announce our latest web marketing client. Sparrow Digital was chosen by CRECCAL Investments to improve the visibility for their residential rental properties in Montreal & Toronto.
27 August 2019
Digital Marketing Trends: Omnichannel Marketing
Consumers are now more sophisticated than ever and find their information through many channels. Omnichannel marketing provides a better experience for your prospects because it provides a seamless and consistent communication process to prospects and customers across all channels.
25 July 2019
Top 6 Reasons to Use Facebook Ads for Your Business
There is good reason Facebook is the social media platform of choice for marketers. The average person spends 28 percent of their time online on social networks. If you aren’t already advertising on Facebook, you should definitely start. Here are 6 main reasons why:
2 May 2019
Client Announcment: HABILITAS, new look bigger vision!
We are proud to announce our latest website design project. Sparrow Digital is honored to have worked with the MAB-Mackay Foundation on its complete rebrand project. They have recently announced this rebrand and unveiled their new foundation name, HABILITAS. Working towards a world where Physical Disabilities are disabled!
11 February 2019
A complete calendar of hashtag holidays for 2019
Check out our 2nd Annual Complete Hashtag Calendar for 2019! Ace your Social Media Planning this year with the help of our Ultimate #Hashtag 2019 Calendar!
7 Jan 2019
Prepare Your Website Marketing For The Holiday Shopping Season
Eight weeks until Christmas, don’t fret there is still time to prepare your website for the holidays. As we know websites have become a crucial marketing tool not only for online stores but for brick-and-mortar retailers as well. Your potential customers are doing two things, doing research online and purchasing online as well as using the internet more to do research before going out to make their purchase.
25 October 2018
Sparrow Digital gives back to the Community!
At Sparrow Digital, we believe that giving back to the community creates a spirit of sharing and caring that ensure organizations in need are helped. Early this year Sparrow Digital became involved in donating our time and services to the MAB-Mackay Foundation in Montreal, a foundation that ensures people of all ages with physical impairments receive the best rehabilitation possible to maximize their quality of life. Through their hard work, annual events and fundraising efforts they are able to enrich the lives for so many.
4 Oct 2018
Why Welcome Emails Are The Most Important Email You Will Send
A welcome email refers to an email that goes out immediately to your subscriber. This is the first email they will receive when they sign up to your email list. This could be a standard email, with a link to your opt-in. Or it could simply be your latest newsletter, which may or may not arrive in close proximity to when your subscriber joined the list.
5 June 2018
SEO Tips to improve your small business website
SEO is one component of a complete web marketing strategy. No matter the size of your business it’s important to stick to a few SEO best practices. Here’s a list of the top 6.
9 May 2018
Yes you should Optimize your Images as well, 5 Steps How
Image Optimization is about Image SEO and ensuring your image is recognized and ranked by Google and other search engines. It also includes making sure images have quick site load time, by reducing the file size as much as possible without sacrificing image quality.
20 March 2018
How to choose a web design company: 10 questions you should ask
Choosing to update and redesign your company website is an important decision. But where do you start? A Google search for small business web design or Montreal web designer will give you thousands of options. But choosing the right company for your needs means you need to know the right questions to ask.
30 January 2018
Download Our FREE Ultimate Hashtag Calendar
Whether you are a small business owner, social media manager, blogger or marketer, we’ve created a downloadable 2018 Ultimate Hashtag Calendar to help you with your Social Media Strategy and Planning. Enjoy our first edition by downloading here.
9 Jan 2018
How to succeed with Influencer Marketing
In marketing there is always a new trendy buzz word and “influencer marketing” is a popular one right now. Popular with good reason, when done right, influencer marketing can deliver sales, growth and equity results for brands and generate significant ROI for marketing budgets.
22 December 2017
Holilday Gift Guide For Your Clients
As the year wraps up and the holiday season approaches, it is a great opportunity to show your clients that you appreciate their business. We’ve come up with some fun and unique gift ideas.
5 Dec 2017
We’ve worked hard to earn our Google Partners Badge!
Sparrow Digital Inc. was founded in 2015 in Montreal, Canada with a mission to help businesses thrive in the digital world.
27 Nov 2017
The Low-down on Hashtags and how to use them.
The hashtag or what is also known as the pound sign on your phone has found a place on popular social networks. It is the single most used character that allows users to categorize “groups” And its all thanks to Chris Messina, the former Google designer who proposed this symbol to Twitter users in 2007.
21 Nov 2017
How to Prepare for Black Friday Cyber Monday (BFCM) 2017.
Have you started to prepare for BFCM? It’s never too early to prepare for the biggest online shopping weekend of the year. According to the comScore, online spending over Black Friday and Cyber Monday reached a new record in 2016, between the 5 days online shoppers spent $8.72 billion!
11 October 2017
The Perfect Pair : WordPress and WP Engine
Like any software on your computer or phone that need software updates, WordPress websites also require ongoing maintenance, there are regular plugin updates, security issues and bugs to fix. WordPress is not a set-it-forget-it-system, once you’ve launched your WordPress website it will need some TLC for its tenure.
28 Sept 2017
How You Can Green Your Workplace
In light of Hurricane Irma, we’ve reflected on how as a company, Sparrow Digital can continue to work hard on reducing our footprint on the planet.
13 September 2017
Business Advantages to Having a Website
Today people and companies (your potential customers) search online for information instead of picking up the phone book. The internet has become the number one place where information is searched and if you are a business and you are not on the internet,…
18 June 2017
5 Key Benefits to Email Marketing
Email marketing offers more opportunities for your business and drives a better return on investment. Create relationships with a wider audience at a fraction of the cost of traditional media…
6 May 2017
Internet Marketing 101
Internet marketing or online marketing are a mix of components that a company can use to increase sales – no matter that status of your business…
28 April 2017
5 Reasons Your Business Needs a Website
No matter what your business is, it is your business to have a website. And we will give you 5 Reason why:
6 April 2017
